Tuesday, April 7, 2009

History of the Ugg


In 1978 Australian surfer Brian Smith brought a bag of sheepskin boots to the states with the hopes of selling them.1 While surfers bought into the boot idea, it wasn't until 1995 that Deckers Outdoor Corporation helped create the Ugg Brand. By 1998, celebrities, as well as the mainstream, saw the boot as a high-end luxury item therefore becoming a hot sought after boot. The surge continued with Oprah Winfrey featured the Ugg Ultra Boot as one of "Oprah's Favorite Things" in 2000 and again in 2007, Oprah featured their latest Ugg Crochet Boots as a Hot Christmas item. For ten years the Ugg boot has remained a popular item in the U.S. with waiting lists to still purchase some of the more sought after styles.
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